comprehensive parts marketing -done right
THE REDLINE METHOD
The Redline method is simple: Provide a wholesale parts marketing service that benefits the dealer in every facet of the program.
Redline’s approach fosters genuine relationships with local repair facilities and collision centers. We implement innovative technology that delivers real-time leads and provides true accountability through active GPS location services of the reps in the field. Redline even offers the dealer the ability to run a variety of analysis reports from the online CRM that are easily compared to monthly sales reports. This gives the dealer the opportunity to measure true ROI on their marketing expenses.
With every element of the Redline method developed with the dealer in mind, the results produced are unmatched in the industry.
WHAT MAKES REDLINE DIFFERENT?
After each visit to a repair facility, leads are delivered directly to the dealer in realtime through the Redline CRM.
REP LOCATION SERVICES
See the exact location where your local rep is in real-time. True accountability.
The Redline CRM is an online tool utilized to manage all the leads generated by the local reps.
ANALYTICS = TRUE ROI
With all the lead information stored in a true data management system, dealers can analyze that data and run true ROI reports.
The Redline method focuses on local repair facilities and establishing genuine relationships. People don’t buy until they know, like and trust you.
HIGHER GROSS = MORE PROFIT
Redline’s goal is not only on growing a dealer’s wholesale business, but growing the smart business.
Through our CRM and real-time location services, dealers are able to send tasks and requests to the local rep in the field.
Wholesalers can enter additional notes and feedback into the online CRM, which the field rep is able to receive and review prior to revisiting a shop.
THE REDLINE CRM
The use of the exclusive Redline CRM brings wholesale marketing into the modern age and delivers a variety of innovative solutions to dealers that no other marketing provider offers. Our CRM not only contains and manages all sales leads and communication efforts, it provides dealers access to real-time information tied to the local rep in the field.
Real-time leads, accurate GPS location, data analysis, two-way communication, and true ROI determination. This is the way wholesale marketing should have been done a long time ago.
FREQUENTLY ASKED QUESTIONS
WE MAKE PART SALES SIMPLE. FAST.
HOW DO YOU GET A RETURN ON YOUR INVESTMENT WITH THESE TYPES OF PROGRAMS?
With Redline, and unlike other service providers in the industry, we take a unique and highly effective approach to generating new business for our dealer partners. The Redline wholesale marketing representatives, focus on those shops (single-bay repair shops to national collision centers) within your your local zone and develop strong relationships with those accounts and decision makers.Through consistent contact, program knowledge, and not being afraid to ask for the business, Redline not only generates strong leads and fosters new business, but most importantly, we assist our dealer partners in establishing and maintaining long-lasting client relationships. We do more than just generate leads, we foster relationships.
HOW DO YOU TRACK NEW BUSINESS GENERATED BY THE REPS OR OUTSIDE THE COMPANY?
Through our innovative, online CRM and data management system, our dealer clients can quickly and easily connect the efforts put forth by the Redline reps in the field to the new business generated as a result of those in-field efforts. More specifically, every single lead entered into the online CRM is captured and stored in a true data management system allowing our dealer partners to run a variety of reports the lead data and quickly compare that data to monthly sales reports. This provides our dealer partners with a true sense of ROI for their outside marketing expense. We stand behind our service and provide a true sense of accountability to our dealer partners. We operate on a month-to-month service agreement.
HOW DO YOU KNOW WHERE THE REP IS LOCATED AND WHAT THEY ARE DOING?
We know accountability is huge. It has been a major issue in this side of the business for far too long. With Redline, another tremendous benefit of our innovative CRM tool is that it provides absolute and true accountability of the rep and their daily efforts. Each rep utilizes a mobile device that tracks their exact location in real-time. Every dealer-partner has access with their individual CRM login to look at a live and dynamic map showing the rep’s location in real time as they move through their territory throughout the day. You can literally see the rep moving driving down the street going from shop to shop. This illuminates the doubt of wondering what the is doing and deliver confidence each and everyday that your are getting what you are paying for.
HOW DO YOU ENSURE THE DETAILED, TIMELY DELIVERY OF LEADS FROM THE OUTSIDE SALES REPS?
Through the mobile device our reps utilize, our managers and their wholesalers receive every lead generated in real-time. As our reps leave a shop, they enter all business and contact information and provide detailed notes on the conversation had at the shop. Once all notes are entered into the mobile device and the rep hits “enter”, that lead information pops up on your wholesalers’ screens instantaneously in real-time. So the leads continuously stream into the CRM for your wholesalers to follow-up on, you can reach out to a shop within minutes of the rep making the first contact. True HOT leads never have time to cool like with the other service provider who email in summaries the following day or on a weekly basis.
WILL THE REPS VISIT SHOPS CLOSE TO OUR LOCATION? WILL THEY DROP OFF LINE CARDS AT A PLACE MORE THAN ONCE?
Another way that Redline has improved outside marketing services, is to implement a targeted zone approach. Through this method, we work with only local dealers in a given geographic territory (“zone”) and our rep stays within that identified zone. This ensures that everyday the rep is out generating leads, its in the area in which all of our local dealer partners provide delivery service and meet the needs of those shops. Furthermore, by focusing in on a particular zone that is centered around the dealer, our reps are able to revisit shops about every 3 months. This promotes strong relationship building between the shops and the brands our reps represent, fostering trust and commitment. In this business, relationships are key as we are the face and voice of our dealer partners out in the field.