REAL RELATIONSHIPS. REAL RESULTS. YOUR WHOLESALE PARTS BUSINESS, GROWN.
Redline puts a trusted face in front of the decision-makers at local repair shops — building the personal connections that turn prospects into loyal wholesale accounts for your dealership.
SIGN UP TODAY ›
THE REDLINE METHOD
Wholesale parts business isn't won online — it's won in person. Redline was built on a single conviction: the most powerful marketing tool in the automotive trade is a trusted face showing up consistently at the right shops, talking to the right people.
Our local reps don't just drop off line cards. They build genuine, ongoing relationships with service managers, shop owners, and the decision-makers who control where parts are ordered — creating a direct, human bridge between your dealership and the customers you need to reach.
Face-to-Face, Every Time
Reps visit local repair facilities and collision centers on a consistent schedule — building the familiarity and trust that phone calls and emails simply cannot replicate.
Direct Access to Decision-Makers
We target the people who actually choose where to buy parts: shop owners, service managers, and lead technicians — not front-desk gatekeepers.
Bridging Dealers & Their Customers
Redline closes the gap between your parts counter and the independent shops in your market, turning cold prospects into loyal, repeat wholesale accounts.
"People don't buy from companies — they buy from people they know, like, and trust. Redline puts that person in front of your customers, on your behalf, every single week."
ADVANTAGES
REAL-TIME LEADS
After each visit to a repair facility, leads are delivered directly to the dealer in realtime through the Redline CRM.
REP LOCATION SERVICES
See the exact location where your local rep is in real-time. True accountability.
ONLINE CRM
The Redline CRM is an online tool utilized to manage all the leads generated by the local reps.
ANALYTICS = TRUE ROI
With all the lead information stored in a true data management system, dealers can analyze that data and run true ROI reports.
HONEST RELATIONSHIPS
The Redline method focuses on local repair facilities and establishing genuine relationships. People don't buy until they know, like and trust you.
HIGHER GROSS = MORE PROFIT
Redline's goal is not only on growing a dealer's wholesale business, but growing the smart business.
DEALER CONTROL
Through our CRM and real-time location services, dealers are able to send tasks and requests to the local rep in the field.
WHOLESALER FEEDBACK
Wholesalers can enter additional notes and feedback into the online CRM, which the field rep is able to receive and review prior to revisiting a shop.
THE REDLINE CRM
Every handshake, every shop visit, every relationship your rep builds gets captured in real time through the Redline CRM — giving you complete visibility into the work happening on your behalf in the field. No guesswork. No lag. Just a live, accurate picture of your wholesale pipeline.
Real-time leads delivered the moment a shop is visited. GPS-verified rep locations. Two-way communication between your counter and the field. And ROI analysis that ties every rep interaction directly to your monthly sales numbers — so you always know exactly what your marketing investment is producing.